Welcome to DuFlora Agri Products Private Limited

About Us

Welcome to DuFlora Agri Products Pvt. Ltd.


DuFlora Agri Products Private Limited is founded by Mr. PN Reddy and run by Managing Director, Ms. Geetha Madhuri Punyala & CEO, Mr. Srinivasan S with the aim of establishing a superior quality and research-oriented, hybrid vegetable seed company.

Mr. PN Reddy has close to four decades of experience in Indian Seed Industry and is also the Founder and Managing Director of Nu Genes Pvt. Ltd. which is an innovator & a pioneer in Field Crops mainly Bajra, Jowar and Maize.

With our decades of experience in seed industry, strong commitment to superior quality and a passion for seeds , we are well poised to cater to the needs and requirements of the market – both Indian & International.


Build a better future for the farming community by developing hybrids with improved yield, better adaptability, increased disease resistance and attractive consumer appeal


Establish ourselves as a World-Class, Research and Development oriented company offering innovative, high-performing, quality products to the farming community nationally.

Improve farmer prosperity and sustain their trust & loyalty in our product offerings.

To build trustful relationships with stakeholders across the value chain through neat, clean and ethical business practices.


Develop and market superior quality hybrid and OP vegetable seeds.

Create and offer a broad assortment of vegetable seed varieties and field crop seed varieties matching the specific needs of our clients and their markets.

Build trustful relationships with stakeholders across the value chain through neat, clean and ethical business practices

Our Team

The management shares their passion for seeds with a vision of improving farmer prosperity through Superior Quality Hybrid Vegetable Seeds.

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Mr. Narayana Reddy Punyala

Founder & Mentor

Having decades of experience in the seed industry and being a graduate in Agriculture Science with a Masters in Management, Mr. PN Reddy possess the right mix of market knowledge and technical knowledge and harnesses his passion for seeds to convert the vision of quality hybrid vegetable seeds to reality by effectively guiding the research, marketing and operations teams.

Mr. PN Reddy founded Nu Genes Pvt Ltd in 2004 and is currently the Managing Director of Nugenes. Prior to that, he worked with JK seeds for 16 years and was the General Manager, Marketing for India.

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Ms. Geetha Madhuri Punyala

Managing Director

Geetha Madhuri has completed her graduation in computer science from IIIT Hyderabad and attained her MBA from IIM Shillong. She also cleared CFA, Level 3 from Virginia, USA.

After completing her education, she worked across financial institutions where she was the Relationship Manager and with Amazon where she was Category Manager. She oversees and coordinates all the activities spread across research, processing and operations.

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Mr. Srinivasan S

Chief Executive Officer

Srinivasan has completed his graduation in computer science from IIIT Hyderabad and his MBA from IIM Kozhikode. After a brief stint in advertising, he spent almost a decade with General Electric working in various leadership roles across the ERP Supply Chain space. he manages marketing and operations.